It’s not widely known, despite Jen’s best efforts, that I once trained as an opera singer.More
Watch this video from OK Go. Just watch it.More
A picture can tell a thousand words, but it can also say sweet f*%* all.More
Bureaus work with thousands of speakers on hundreds of events. Make sure you’re the easiest to sell in.More
We're very proud to announce that we've won a silver at the 2016 Visual Identity Awards!More
How to turn an otherwise boring industry into something magical.More
If your brand isn't creating the action you need, it could be that your message is getting lost.More
Everything comes back to purpose. Professionally and personally, without purpose we're lost.More
Solutions is the word you use when you can't be bothered defining your product or service.More
When introducing small charges has an outsize effect on customer experience.More
How is it possible that in 2016 no-one has shaken up this useless travesty of an industry?More
Luxury watches have never relied on middle-class incomes to drive their business, so why is it that the Apple Watch has managed to put such a dent in their coffers?More
After contemplating my first official blog for some days, instead of actually writing it, I sat for dinner and game of thrones with my husband. Procrastination? Or simply a lack of inspiration? Methinks it was a little bit of both!More
You know that moment when you realise something isn't quite right with your car? Except it's after you get back from the mechanic.... and you realise you've suddenly become an inadvertent rolling advertisement.More
The #YourTaxis hashtag campaign created one of the most commented-on PR fiascos of the year, but the problem isn't really with social media.More
This is the laziest word in marketing. If you use ‘solutions’ in your tagline, you’ve either failed to think about what you do for longer than a few seconds or you can’t articulate it.More
Last night I watched the first episode of season 15 of Grand Designs, 'Living in the City'. It's a 'flashback' episode where they look back over fifteen years of spectacular architecture and focus on what makes these ambitious, beautiful, and frequently tiny city dwellings a work of art.
Usually this is where I'd have a whinge about flashback episodes being a sign of either lazy writing or budget cuts. Not this time. Instead I was transfixed by a realisation that could only have come with the comparison of a cohort of similar builds.
These incredible city dwellings are truly grand designs not in spite of their constraints, but because of them.More
If time and attention can be thought of as currency, how can you convince users to spend it on you?More
In retrospect, it's amazing how quickly the SEO discussion came to dominate conversations with clients.
For the first decade of the web's existence, search engines (such as they were) were pretty terrible. No one engine stood ascendant and users chose their search engine based on what type of content they were looking for. In 1998 Google immediately and radically changed that forever.More
We've all seen them; vertically flowing landing pages designed to create a trust narrative, peppered with testimonials, videos and the ever-increasing hard sell that culminates in a call to action for whatever they're selling.
What if those landing pages are costing you traffic?More
Short answer: If your Google Analytics browser stats shows predominantly mobile traffic, yes.More